EVERYTHING COSTS

You’re an expert on evaluating costs. You can read the label, respond to hesitation, and think of 5 other options instantly. 

But it’s time to become an expert on perceiving value.

It may cost $100,000 to get that venue. 
But it also may cost 200% growth if you don’t get that venue. Which may cost $400,000 in potential income. Which may cost 10x the impact of your current reach. 

Everything costs something. 
Even when it doesn’t cost money. 

• Cost says “This here….”
  • Value says “That there….”
• Cost says “This is all you have.”
  • Value says “That is what it could be.”
• Cost says “This is what it is.” 
  • Value says “That is what it will be.”
• Cost says “This is your limit.
  • Value says “That is your launching point.”

You’re valuable!

Go find more of it!